Doug Stephan’s GOOD DAY

Real People and Real Talk
Doug Stephan’s GOOD DAY!

If content is really king on radio, then put the crown on Doug Stephan. Affiliates in almost 400 cities agree. They are fans of his “major market” sound and production.

“We succeed because we know our target – adult women who want to start with a ‘good’ day’,” remarks Stephan, “To make their day even better, we’ve expanded `Good Day’over the years adding fabulous co-hosts, all brought on board to appeal to listeners who want news, laughs, information and community. They like our team who really enjoy sharing the fun, foibles and frustrations of day-to-day life, We do a great job reaching our audience and keeping them as active listeners and participants in our show.”







Good Day hosts: Maria Bailey, Ken Kessler, Doug Stephan, Roberta Facinelli, Jennifer Horn, Rich McFadden.




“We’re up 200% among women listeners in some markets.”

Adults 35-54 are Stephan’s target, but “Good Day” is also designed to appeal to a wide audience and boasts excellent station success stories. “With a large ensemble cast like we have, it’s easy to find something you like,” Doug says. While primarily Talk, ‘Good Day’ also works with some music formats. So how did Doug decide on a career in radio? “I wanted to lose my harsh Massachusetts accent. I was constantly teased in high school because of my New England twang. So I needed to change my sound and the GM of my college radio station agreed to help me. I lost the accent and got an on-air shift. That was in 1964 and I’ve been on the air ever since. It’s hard to believe there are only 3 shows on radio that have been on the air longer than Good Day.” (Rush Limbaugh, Bruce Williams and Dr. Dean Edell)

While Stephan’s “Good Day” morning show and three-hour weekend “TalkRadio Count Down” now air on a combined 400+ stations, becoming a talk host is something he actually stumbled into. “In 1974, I was doing mornings on WKOX in Boston,” he recalls. “Both mercury switches for our turntables failed and I couldn’t play records. We had no music on cart so I started talking. I followed local politics/issues and always had an opinion but until then, my boss had told me to be quiet and play the records. Well, I had to talk that day and haven’t played music on the air since.”

When he’s not on-air, as owner of Eastern Massachusetts’ largest dairy farm, Doug is usually on a tractor planting corn, bailng hay and working on a bio-diesel plant he’s building. But his heart is in radio. He says, “The best part of my day is being on the air with my co-hosts and friends and the listeners.”

“I want to help my affiliates make money and keep listeners.”

Acutely aware that stations need high quality affordable programming, Doug points out, “Our show is all barter - but with major market talent. We know the goal is to sell spots at a high rate. We do everything we can to help stations make money.” Doug’s General Manager Bob K says “Doug wants the stations to be totally connected with the show and we want to help. Doug can become the voice of the station and is happy to cut promos, contest information, liners, weather and anything else the station wants. We grow when the local station does. It’s really a team effort.”

Real People and Real Talk
Doug Stephan’s GOOD DAY
Contact Bob K
Stephan Multimedia – 877-541-5250
bobk@dougstephan.com
Hear our demo at:
www.dougstephan.com/affiliate