Think you can’t find new revenue in a tough market? Radio stations are producing content 24/7 that can be leveraged on the Internet to expand their audience and grow revenue. Live streaming and original content on your station Web site gives advertisers and live remote sponsors new opportunities, excites your listeners and breaks down geographic boundaries. The latest technology means there is no time like now to see how to add live video streaming to your promotional tools.
“Leverage your existing content with live video streaming.”
Now, you can easily deliver live video content to your Web site such as morning shows, remotes, concerts, client events, or anything else and keep it archived for on demand viewing. The technology is so simple, anyone can use it to do a network-style, multi-camera shoot, add graphics, logos... anything, right in your station. Want to learn more?
“Live video streaming is a great way to find new advertisers.”
“Radio stations ARE making money using live video online”, according to Pat Baker, the radio rep for San Antonio based NewTek. “Our product, TriCaster™ is what we call a TV studio in a box, and makes the process so easy for radio. With TriCaster, anyone can produce a live video stream in or outside of the studio. A single operator or small team can produce a live show while switching between as many as six cameras with two DDRs, multi-channel effects and NewTek’s proprietary LiveSet™ virtual sets.”
The process of creating live, network-style television used to be very costly and require massive amounts of expensive equipment and a large crew of people. TriCaster changes all of that. In one lightweight, portable system (small enough to fit in a backpack), you have all of the tools, including live virtual sets on select models, required to produce and live stream your show.
“Our mission in product design is to make it possible for anyone to create and deliver network quality television and TriCaster delivers exactly that. The only restriction is your imagination.”
“Radio is already making money with TriCaster.”
Clear Channel Boston, CBS Radio, Steve Harvey Radio, ESPN Radio, Leo Laporte and others have added live video streaming with TriCaster to their program offerings. They have gained new advertising revenue, sponsors and brand exposure. Additionally, audience share, time spent listening and hits to their Web sites have increased.
Learn about NewTek TriCaster and how to use it to grow your revenue and audience. The FREE WEBCAST is this Thursday July 9 at 3 (eastern) in the afternoon.
The live video Webcast, produced using NewTek TriCaster portable live production and streaming system will include online content managers from Clear Channel Boston, who will describe how they capitalized on streaming live video online. The session will also demonstrate how stations can build closer relationships with listeners and create new revenue opportunities through advertising and sponsorships. To register visit: www.newtek.com/webinar.
NewTek invites all radio station chief engineers, general managers, marketing managers, operations managers, program directors, sales managers and web masters to sign up and learn more. Early registration is encouraged as space is limited. www.newtek.com/webinar.
See you this Thursday - but sign up now.
Contact: Pat Baker
Manufacturer’s Rep - Radio Market
210-370-8203 or pbaker@newtek.com
www.newtek.com
Monday, July 6, 2009
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