“Deliver accurate, reliable, timely ‘Proof of Performance’ information to agencies and advertisers.”
“Advertisers want their spot times. And, they want and need to be able to produce a post buy analysis for their clients. Pickle Programs allows the station to deliver the information as an Excel or PDF email attachment, marrying PPM data with actual spot times, within a couple weeks of a schedule end date,” says Pickle Programs Executive Vice President of Sales and Marketing, Chancey Blackburn. “Our software gives you the tool to give your clients exactly what they want from your station — Accountability.”“There are ad agencies that won’t give radio a substantial budget because of the industry’s position of not guaranteeing point delivery. Stations that want to compete for a substantial portion of these budgets need to compete at a different level. Before we developed this software, posting was viewed as a huge project that had to be done manually. Even stations that had good intentions of delivering the right info had an onerous task to deliver a post buy. So providing them an automated solution seems to make sense. There have always been stations that don’t want to provide proof of performance, but I see that changing.”
“If you want a shot at the big dollars, you have to compete with the other media, like TV, that can already easily and quickly deliver post buy data.”
“Our report is tight, easy to read, delivers all the vital data and the software is very affordable.”
Take a look at a sample report by clicking on the image below:
“Even if your advertisers aren’t yet asking for posting, there are advantages to using Pickle Program software.”
You can pro-actively go to the client or agency and say “Here’s something I’m supplying you with to validate what my stations are delivering…so I’m expecting a bigger share of the buy next time, and can now prove we are worth it!”
“Internally, your AEs can determine week to week, or even day to day, how an important schedule is performing, so you can make adjustments along the way, to guarantee delivery of points. No more waiting for the ‘invoice surprise’ at the end of a schedule. And, since spots may be bought using a wide daypart, it’s important to review rotation. Just because the 10 am until 3 pm daypart delivers a 1.5 rating doesn’t mean each spot does. Better to know how you are doing before the end of the schedule, so you can improve performance by adjusting spot times or rotation, and come in on target, with the points you promised to deliver.”
“Pickle Programs gives you the competitive edge in your market, with the big advertisers.”
“It’s a tool that will help you get more buys from more clients. What have you got to lose?”
Contact:Chancey Blackburn
chancey@pickleprograms.com
210.861.4567
www.PicklePrograms.com
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