“I’ve been a talk radio fan since the days of Long John Nebel and Candy Jones.”
Until his death in 1978, Nebel (with wife and co-host Candy Jones) was a fixture on New York radio, the last several years on WMCA-AM. And as a teenager, when friends were listening to music on FM, Curtis was studying AM talk hosts. “I used to tell my friends that AM stood for “Active Minded Radio” while FM stood for “Freakin’ Morons!” But AM talk shows back then were for old people’” said Curtis.

“We used to do a morning drive segment called Mob Talk...”
On June 19, 1992 Sliwa was shot and nearly kidnapped by two gunmen after entering a taxi in Manhattan. Sliwa jumped from the front window of the moving cab and escaped.
Prosecutors eventually charged John A. Gotti, the son of Gambino crime family leader John Gotti, with the attempted murder. “Apparently John Senior was not a fan of the Mob Talk segment and wanted me dead.”
Curtis had a second stint on WABC as co-host of Curtis and Kuby. “When Citadel bought the station, we kind of thought some changes were coming.”
“But the changes worked out well.”
A night-time show on WABC led to interest from major markets, and a new syndication deal. “Curtis Sliwa Live” airs on WABC in New York, WMAL in Washington, DC, WBAP Dallas, WTKK in Boston and other stations. So far ratings and response has been terrific.
“The show is intentionally different”
“I try to deliver not only a small daily dose of politics, but go into culture, sub culture, social networking, daily news, movies, music, gangs, crime; whatever is hot. It’s a niche – we give you the politics and main issues, but we go to subjects not heard right now in talk radio.”
“I know how to take care of the listeners and the clients.”
“If you’re going to consider our show for your station, be sure of this; I can bring in listeners AND client. I can sell product, secure relationships and make partnerships with clients. And I deliver video and audio content, and the demo. Nobody can sell like me.”
How is the show doing? With The Curtis Sliwa Show, WTKK Boston saw its M25-54 share jump from a 3.5 (July) to a 7.0 (August), #2 in the market. P25-54 increased from a 2.3 (July) to a 4.1 (August).
Curtis Sliwa Live airs live Monday through Friday from 10 pm until 1 am/ET.

ContactTamara Karcev,
Citadel Media - 212-735-1153
tamara.karcev@citcomm.com
http://www.curtissliwa.com
No comments:
Post a Comment