What makes SCMS different?
Southern Coastal Marketing Services is a family-owned company that has been providing equipment and service to the Broadcast and Professional Audio industries since 1976.
Company President and General Manager Bob Cauthen was looking for a business to start after graduating from Clemson in the 70’s. “I had worked at the college radio station and really enjoyed the industry. But my only goal at the time was to stay in the Southeast. I gravitated toward radio and picked Charlotte as a headquarters because it was regional.”We started the business by driving up and down interstates and highways, visiting every small or large radio station we could find. The business has really changed since those early days.
And the company has changed with the times too. “When we started, we had reps selling new equipment on a commission basis. But these days it’s a buy and resell business.”
“We grew through acquisitions.”
SCMS now has 14 field offices with representatives in every part of the country. Cauthen says “We’ve really grown in the past few years. In July 2007, we purchased the Harris Broadcast Center from Harris Corporation” — that grew our business quite a bit.
“And in December of last year we purchased Bradley Broadcast, they were a competitor located in Maryland. Bradley Broadcast and Pro Audio was a full-line dealer of broadcast, professional audio, and audio-for-video support products. They are a 30 plus year old company...a good company that was concentrating on professional audio and government business, so the acquisition gives us a new client base.”
“We kept two of the Bradly veterans. Bob Eburg and Art Reed are a great addition to our company.”
Much of our business these days is rental, used equipment. “We have the largest inventory in the country. SCMS offers free loaners if you have an off air emergency.”
“We keep in touch with our customers and their needs. We just attended the National Religious Broadcasters convention in Nashville. We’ll be at the NAB in April...and a number of other convnentions so we can stay in touch face to face with our clients.”
“Future growth for the radio industry will come from HD Radio®.”
HD is the ‘next big thing’ for radio. “Unfortunately, radio has been a shrinking industry, at least until HD came along. HD is giving radio a chance for growth. The FCC has not made a decision on final power level for HD Radio, and because of that its put the brakes on HD development and implementation.”
The commission just needs to make a decision. Whatever they do, it should be an improvement and make it more equal. Nobody is going to be happy with the final decision from the FCC. But that’s the salvation of radio, in my opinion. Without extra data channels there is no room for growth.”
Cauthen says “Whatever happens to radio in the future, SCMS plans to remain the top broadcast equipment company. We’ll be here to help.”
Southern Coastal Marketing Services
President - Bob Cauthen
800-438-6040
bobc@scmsinc.com
www.scmsinc.com
3 comments:
Yea, trash analog with the 10db power increase for FM-HD! Analog is where all the revenue is being generated. Radio is so desperate that it needs to "destroy the village to save it". Brillant! Conversions to HD Radio have stalled, because there is no possible ROI. What a farce!
"Without extra data channels there is no room for growth.”
"HD Radio's Booble and Bilk-o crank it up!"
"Briefly, it explicates the growing pains of High Definition Television 'side channels' and how a couple of programming service providers had already gone under due to those pesky financial limitations. Translation: There was no money in it. Just because you can have a HD TV side channels doesn’t mean they’ll do anything positive for your bottom line."
http://tinyurl.com/by7wuj
"Radio: HD Radio's holiday horror"
"We already have too many radio stations on terrestrial AM and FM... If every man, woman and child in this great country of ours had complete and total access to HD Radio – it would obliterate the radio industry. You’d have listeners spread out on to too many radio stations for any one station to show effective reach and frequency. Do the math. This blue sky world for HD Radio would put all radio out of business. No one station would have enough listeners to justify advertising."
http://tinyurl.com/6omhpv
Obviously, you don't have a clue about HD Radio, or its implications. Bonneville pulled its HD Radio iChannel HD Network, and CCU's Format Lab is down to only 7 formats from about orginally 75. There is zero consumer demand for HD Radio, and it's interference will destroy the industry, especially as the smaller broadcasters are jammed off the dial - but, that is the plan, right?
"What makes SCMS different?"
Perhaps, your logo should read, "SCAMS", as long as your company is doing business with iNiquity.
Post a Comment