“Even now, employers are looking for a service like this one.”
RegionalHelpWanted.com started ten years ago with only one site, HudsonValleyHelpWanted.com, and has grown to over 360 websites in the U.S. and Canada. And, it’s easy; RegionalHelpWanted.com takes care of EVERYTHING... maintaining the site, billing and collections. “The only thing the stations have to do is run the spots,” says Bill Cloutier, EVP and General Manager of the company. “RegionalHelpWanted.com partners with local broadcast stations to design, build and maintain web sites throughout the country. The goal of this partnership is to capitalize on the fact that most help wanted advertising is local (not national) and to get our unfair share of the daily newspapers’ $8 billion in annual help wanted revenues.”
“How much money can my stations make?”
“Even in a small to medium-sized market, a group of stations working together can make many thousands of dollars each month, up to hundreds of thousands of dollars each year. If your cluster picked up an additional $300,000 in the next year, would that help you make your budget?”
“Check out www.HudsonValleyHelpWanted.com. The site is for employers in the Poughkeepsie, New York are — a market of approximately 500,000 people — it’s our oldest site. It’s generating over one million page views and about $100,000, per month. And it’s not difficult to bring in that kind of cash. All you have to do is run the commercials on your stations, and partner with another radio or TV group. We do the rest.”
“Who sells the ads to the Employers/Recruiters?”
It sells itself. Once employers hear the spots they go to the site themselves and place their ad. RHWC also has an in-house telemarketing sales team to convert newspaper advertisers to the web.
One reason our program works so well for stations and for employers is the creative. “The spots we supply to the market are produced by Dick Orkin’s Radio Ranch- the best creative talent in radio. The commercials really stand out and produce results.”
“How many commercials do stations air to make the program work?”
“In each market, we partner with 2 to 4 radio and/or television groups and we ask for commercial time to promote the site. Specifically you commit to run twenty-four spots per week per station, on a 24 hour rotation.
“Does it really produce revenue?”
“The entire staff at RegionalHelpWanted.com is responsive and cooperative. The program has given us an opportunity to turn unsold inventory into extra revenue. I’d highly recommend the program.”
— Peter M. Frisch, CitadelMedia, Minneapolis-St. Paul
RegionalHelpWanted.com provides an important source of new revenue for our stations. I like the fact that our people are not required to be involved in the effort because we have enough on our plates already. This is the easiest source of non-traditional revenue that I’ve ever experienced. I have encourage all our stations to get involved.
— Gary S. Rozynek, President/COO, Maverick Media
Contact Bill Cloutier303-562-0150
bill.cloutier@ontargetjobs.com
www.regionalhelpwanted.com
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