Have you heard about Efficio? It’s a web-based account management and CRM system specifically designed for media sales. They take components of the ad sales organization and centralize it into a web based environment. It’s easy to use - so you’ll use it more often.
“The more office work a salesperson does, the fewer sales calls they can make.”
It’s a matter of time. More presentations during the day will result in more sales, and more money for your station. Efficio is efficiency! It’s web-based, not PC based, so everything a sales rep needs is with them at all times. No need to come back to the station for updates. No need to wait for the vendor to update software and no need for your IT department to install anything. But convenience is only the beginning.
Efficio co-president David Einstein talks with enthusiasm about the benefits. “Efficio offers so many conveniences; it’s hard to know where to start. It’s a very easy-to-use interface that puts every aspect of a salesperson’s business at their fingertips. And the same information is available at any time to sales managers, and rolled up to the corporate office.”
“We create robust sales funnel reports, tracking what is in the funnel, what is pending, and percentage of confidence and sales. Efficio will track closing ratios, packages and events, number of new businesses contacted, how many were closed, and how many were lost. And, all the reports are in Microsoft Excel, so you can edit and forecast with ease. No static PDF reports!”
“A unique dashboard summary greets salespeople on their computer. Everything they need is on that one page so they can track appointments, billing, aging, prospects, top ten advertisers, billing verses last year and much more. Efficio synchs with your traffic system and with Outlook. You don’t have to be in the office to get this information. It’s available 24 hours a day, no matter where you login. You get everything in one place.”
There are even more benefits. David points out, “billing, activity and history follows the client, not the rep. So if a sales manager moves an account, that’s not a problem. The billing and every other piece of client information follows the advertiser to the next AE. No other software does it that way. ”
Since we can provide aging updated daily, a seller doesn’t have to wait for next week’s aging report. “We’re shaving weeks off the collection process. So, money can be collected faster. Our clients have proven that. ”
“Efficio adds new tools and enhancements often. Even my suggestions have been added. They really listen to their clients!”
Other benefits include a state-of-the-art e-marketing tool that allows the seller to deliver CAN-SPAM compliant personalized, unduplicated email. Send the same message to 100 people and each is personalized. And you can include video! Send a newsletter, a ratings overview, show preview, promos; anything up to 1.5mb.
And Efficio keeps adding more tools including their Yield Management solution, which can be used with Efficio or as a stand alone system. Managers can setup demand curves for their inventory and create dynamic rate cards that sellers have immediate access to. It comes with plenty of analytics and it updates daily from the traffic system so it’s always up to date.
All you need is Microsoft Office and Internet Explorer to use Efficio. And with 128 bit encryption, it’s got the same security offered by your bank.
“The account management tools are awesome and save me a ton of time!”
We get comments like that every day from happy clients. We’ve been in business since 1999 and work with over 600 media stations in 33 states and three countries.
Try Efficio and you’ll never go back to a PC-based customer management program. Call for a demo and ask about their seasonal discounts.
Contact
David Einstein, co-president
877-EFFICIO (877-333-4246)
deinstein@efficiosolutions.com
efficiosolutions.com
Friday, November 6, 2009
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